CLEVERSTEPS

About

Who We Are
CLEVERSTEPS,
The New Standard of K-Derma.
Today, skincare has become harder to navigate.
More steps, more products, more complexity—and no clear guide to what your skin actually needs.
Skincare shouldn't be complicated.
Let us be your CLEVERSTEPS.

Why "CLEVERSTEPS"?
DERMATOLOGICAL · TRANSPARENT · CLINICAL · EDUCATIONAL · HONEST
Better skincare isn't about how many steps you take, but how well the routine is formulated.
Rooted in Korean heritage, refined through advanced skincare technology.
Every step, formulated to perform at its best.

When We Started
CLEVERSTEPS began in Seoul in 2023.
In 2024, we partnered with Kolmar Korea, Korea's No.1 cosmetics manufacturer, to develop our first line, Rice-Vita Complex™.
Over the next two years, every formula was refined and clinically tested at the Korea Institute of Dermatological Sciences (KIDS), Korea's premier institute for dermatological research and clinical testing.
Built with the best of Korea—from formulation to clinical science.

Where We Are Now
Our first line, Rice-Vita Complex™, launches on October 1, 2026.
Four forms of rice, paired with targeted vitamins and high-performance actives at carefully selected concentrations.
RICE-VITA COMPLEX™ Hydra Gentle Cleanser
More than a cleanser. A low-pH amino-acid foam that cleanses without compromising hydration, with 6 ceramides and 10 types of hyaluronic acid.
RICE-VITA COMPLEX™ Niacin Glow Essence
More than one serum. 10% niacinamide and 12 peptides for tone, pores, glow and firmness.
RICE-VITA COMPLEX™ B5 Extra Repair Cream
More than a moisturizer. 10% D-panthenol, 6 ceramides and cholesterol to hydrate, soothe and support the skin barrier. Wrinkle care included.
The perfect 3 STEPS.